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Welcome to part two of my “Bettering Yourself as an Artist” series here at Motionspire.  Thank you to all of the people who contributed to the conversation in part one: “Five Things a Motion Graphics Artist Should Never Do.”  As previously discussed, sound is half the battle when creating an enticing multimedia piece and today we are going to dive headfirst into the breathtaking sea of sound.  Unfortunately, many producers live by the dreaded 95:5 ratio when balancing visuals and sounds.  Many production teams will have a dedicated sound designer, which is a fantastic element for inclusion in your masterpiece.  If you are blessed with this gift, make sure you spend a great deal of time with them from the get-go so all of your bases are covered when time comes to produce.  This article is for the DIY guys/gals who don’t have the luxury of a dedicated sound designer and are interested in taking their work to the next level.  For those who have yet to enjoy the simple pleasures of a good sound editor, get ready for action.  My life changed as a producer when I approached audio with the same creative mindset as video.  A whole new world opened up for me that I hope you will find just as exciting.  So let’s hop to it, shall we?  Here are five helpful tips that will make your next video sound a million times better. (more…)

In a world where Adobe products are easier to steal than grandma's Visa, it is easy to become an acclaimed a self-proclaimed motionographer. With about six minutes of research (and minimal effort), technology has allowed even the driest of candidates to compose halfway decent motion graphics. The key here is to produce quality original content, and here are five simple things you should never do that will help you in your quest to visual greatness.